Many companies work all year round on a new product or a new collection to eventually present it on the market through a launch event or a fair. This is a crucial moment for the exposure to the general public, helpful to determine the success of a commitment lasted for several months.
This is why it is essential to organize a presentation event with attention to all fronts, from communication to the public experience, including organizational aspects such as the careful choice of location.
A decision that is anything but trivial, which must take into consideration various elements, such as the size of the spaces and the services offered, as well as the possibility of customization depending on the brand's identity.
But how to orient yourself in choosing the ideal venue to organize a fair or an event to present new products and collections?
Many elements should be considered when choosing the most suitable venue for a new product or new collection launch event, first of all the location and its accessibility. When it comes to trade fairs or presentation events involving the participation of a large number of people, it is necessary to choose a venue located in a strategic and easily accessible position. Otherwise, the risk of delays or cancellations may be high.
Another factor to keep in mind is the size of the location, which must be related to the number of guests expected, and the organization of the spaces. A venue offering both outdoor and indoor exhibition spaces may be the winning choice. In this way, the public can be guided on a structured route through multiple areas, as well as being a suitable solution for every season, even in case of rain.
Furthermore, it may be necessary to carve out an institutional moment within the presentation event to introduce the new product or collection to the guests. In this case, a location equipped with a large conference room for meetings is essential for the success of the event.
Finally, the services offered by the structure deserve particular attention, such as support in the organization or the possibility of hiring a catering to offer guests welcome refreshments.
The exclusive context of Corte Leonardi, a prestigious venue in the province of Modena, can become the perfect setting for a fair or a presentation event.
A sumptuous villa surrounded by 10 hectares of vineyards allows you to transport guests to another dimension, without sacrificing practicality. The location, in fact, is located just 20 minutes away from Modena city centre and is equipped with a large car park to accommodate up to 500 cars and two spacious internal rooms.
The Reception Room on the ground floor can accommodate up to 200 seats and is perfect for lunches, buffets and coffee breaks.
The Panoramic Room on the first floor, however, has a capacity of 300 seated guests and is ideal for conferences and meetings during the event.
Outside the courtyard, the lush Italian gardens and the fountains with dancing water will welcome guests in a magical atmosphere.
Both internal and external spaces are treated in every detail and offer the possibility of customizing the event according to the corporate’s needs and identity.
A large professional kitchen is available for catering to prepare express dishes to delight the palates of guests.
Finally, the possibility of combining the event with a guided tour of the Balsamic Museum of the historic Acetaia Leonardi will be an unforgettable experience for all participants.
What are you waiting for? Contact us now to organize your trade fair or presentation event.
Contact us to find out more or to request a personalized quote.
